Courvoisier Cognac and A$AP Rocky have teamed up in time for summer to launch a new campaign called “Honor Your Code.”
A$AP Rocky will be attending events and appearing in ad campaigns as Courvoisier latest brand ambassador. A$AP Rocky had this to say about the new found collaboration with the cognac brand:
“I think your code is equivalent to your standards and your morals. It’s whatever you believe in. And you should always stand by and honor what you believe in,” says A$AP Rocky. “Courvoisier’s commitment to quality, old-school production methods, design and art speaks to me.”
According to VP of Beam Suntory World Spirits, Gary Ross, A$AP Rocky is an ideal influencer that is cohesive with the brands ambitions:
“As a creator, A$AP Rocky embodies the progressive ideals and bold artistry on which Courvoisier was founded, making him an ideal partner for the brand.”
Honor Your Code campaign will soon be appearing on billboards and online media outlets. to start popping up in the days to come. Stop by courvoisier.com. for more information on the collaboration.